CHRIS DIEDE. GEN X MALE UGC.
Chris Diede — Gen X male UGC creator, Austin TX
Chris Diede Austin · TX · USA
Email ugcchris@rube.com

Gen X male UGC · 50+ · Austin, TX, USA

I'm just that regular dude on your socials.

High-performing UGC ads from an experienced ecommerce operator.

★ Shark Tank Alum·30+ yrs DTC marketing·20+ yrs paid social

UGC work.

A selection — ask me for an example in your niche

What brands say.

Direct quotes

UGC clients.

— brands

About Chris.

Gen X · 50+ · Austin TX

A Gen X male UGC creator who performs scripts like the marketer he's been for 30+ years.

Chris Diede — known across socials as The Rube (@meettherube), which stems from the affectionate nickname his dad always called his mom — is a Gen X male UGC creator (over 50) based in Austin, TX, USA. With 30+ years in DTC marketing and 20+ years running paid social — first agency-side, now in front of the camera — he reads scripts like a marketer who's actually shipped ads, not a model who learned the lines on the way to set.

That experience is why brands keep coming back: the takes are clean, the deliveries land, and the calls-to-action don't sound like calls-to-action. Specialties include testimonials, walk-and-talks, spokesperson reads, podcast-style conversational video, in-car formats, and problem/solution narratives — built for Meta, TikTok, YouTube Shorts, and Snap.

Chris is a Shark Tank Season 13 alum and has worked with brands across DTC consumer goods, financial services, home, health, and pet categories.

Rates.

Straight talk

Most single-video projects fall between $350–$650. Retainers start at $1,500/month.

Price is driven by length, b-roll production, usage rights, raw footage licensing, and complexity. Reach out with your brief and I'll give you a straight quote.

FAQ.

What brands ask
What kind of UGC do you make?
Conversion-focused paid social content: spokesperson and talking-head ads, testimonials, problem/solution, walk-and-talk, in-car, podcast-style spots, and VSLs. This is ad creative for performance campaigns, not organic lifestyle content.
Who appears on camera?
Chris — a Gen X male who reads as a credible, relatable guy in his 50s, a hard slot to fill from a creator pool that skews younger and female. Parker, a black Goldendoodle, is also available for pet-product content.
Do you produce long-form video or VSLs?
Yes. Full direct-response VSLs are a core offering, typically 90 seconds to several minutes. Chris's spokesperson delivery and performance-marketing background make this a strong fit, and it's the work he most likes to take on.
Do you write the script, or do we?
Either. Brand-provided scripts are the default and preferred. Script writing is available as an add-on when you need it.
What's your turnaround?
3 to 7 days is typical, faster for established repeat clients.
How many revisions are included?
One round is included as standard. Additional rounds are available.
What usage rights come with a video?
12 months of paid social rights are included in the base rate, so there's no separate licensing invoice after delivery. Perpetual buyout and whitelisting (running ads from Chris's own accounts) are both available.
Can you film multiple hook variations for ad testing?
Yes. Chris writes 60-second scripts with cut points at 15, 30, and 45 seconds, so you get multiple ad lengths from a single shoot — built for multivariate creative testing. Raw footage is available too.
Do you understand paid social performance, or just acting?
Both. Chris runs real paid campaigns across Meta, Google, TikTok, and Amazon as a working eCommerce operator. He approaches creative the way a media buyer does — focused on hooks, CPA, and ROAS, not vanity metrics.
What does a project cost?
Most single-video projects land between $350 and $650, and retainers start at $1,500/month. Final price depends on length, b-roll, usage rights, raw footage licensing, and complexity. Send your brief for a quote.
Will you allow your likeness to be used for AI training?
No. This is prohibited in every contract, with no exceptions.
What do you need from us to get started?
The brief or script, target platform and length, the usage you need, and any brand or compliance notes. Chris confirms scope before booking.
Book a call