Gen X male UGC · 50+ · Austin, TX, USA
I'm just that regular dude on your socials.
High-performing UGC ads from an experienced ecommerce operator.
★ Shark Tank Alum·30+ yrs DTC marketing·20+ yrs paid social
UGC work.
What brands say.
UGC clients.
About Chris.
A Gen X male UGC creator who performs scripts like the marketer he's been for 30+ years.
Chris Diede is a Gen X male UGC creator (over 50) based in Austin, TX, USA. With 30+ years in DTC marketing and 20+ years running paid social — first agency-side, now in front of the camera — he reads scripts like a marketer who's actually shipped ads, not a model who learned the lines on the way to set.
That experience is why brands keep coming back: the takes are clean, the deliveries land, and the calls-to-action don't sound like calls-to-action. Specialties include testimonials, walk-and-talks, spokesperson reads, podcast-style conversational video, in-car formats, and problem/solution narratives — built for Meta, TikTok, YouTube Shorts, and Snap.
Chris is a Shark Tank Season 13 alum and has worked with brands across DTC consumer goods, financial services, home, health, and pet categories.
Rates.
Most single-video projects fall between $350–$650. Retainers start at $1,500/month.
Price is driven by length, b-roll production, usage rights, raw footage licensing, and complexity. Reach out with your brief and I'll give you a straight quote.